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Ben Franklin Technology Partners |
  keynotes.benfranklin.org
nep.benfranklin.org |
Moravian Church Archives |
 www.moravianchurcharchives.com |
Citizens for a Better Bethlehem |
 www.citizensforabetterbethlehem.com
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| Lehigh University Four years ago, Lehigh adopted a suite of online content management and alumni community tools to manage the university website. Stan Zukowski served on the committee advising the relaunch of the website as they migrated to the new system. In addition to providing guidance and input as part of the committee, as Executive Director of Donor Relations Stan was responsible for the design, writing and navigation of the Development Department's various websites (Lehigh Fund, Zoellner Arts Center, Corporate & Foundation Relations). This included instituting online giving for the first time in Lehigh's history. As Director of Communications at Lehigh, Andrew was responsible for creating and directing the daily maintenance of Lehigh's electronic newsfeed, allowing faculty, administration, students, alumni and partners easy access to important news by and about Lehigh University. |
 www.lehigh.edu
www.lehigh.edu/giving
www.lehigh.edu/lehighfund
www.lehigh.edu/partners
www.lehigh.edu/zoellnergiving www.lehigh.edu/news
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| Best Life Magazine Online Managed three separate relaunches of a companion website for a $40 million new Rodale Inc. magazine title, Best Life Magazine from the editors of Men's Health. For the most recent redesign, we worked with Colleen George and Steven Saltzman of Rodale Inc., turning the site from a purely promotional vehicle into a full-content partner that is fully integrated with the magazine. Currently Stan Zukowski is on the magazine's masthead as Online Editor. |
 www.bestlifeonline.com
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| Bicycling Magazine Played key editorial and project management roles in the launch of two companion websites for the largest cycling publication in the country, including content, design, programming and daily maintenance, working closely with Nelson Pena at Rodale Inc. The BikeFinder website was particularly popular. Using a database backend, readers could search through every single bike made in a given year, using multiple criteria, to find the perfect bike for their skill level and interest. |
 www.bicycling.com www.bikefinder.com
(no longer active) |
| Backpacker Magazine Managed all aspects of the launch of the very first websites for the Backpacker franchise — four in all — in just seven months and 20% under the budget. This included two companion sites for the magazine, one on the web and one through a partnership with America Online. The third was a companion site for the magazine's TV show, Anyplace Wild, hosted on the PBS.com website. Finally, another Rodale first — the exhaustive GearFinder, which allows people to search through thousands of brand-new outdoor gear products — including backpacks, boots, tents, sleeping bags, stoves, etc. — using various criteria, such as size, price, feature sets, etc. Stan later helped adapt this model to Bicycling magazine with Bikefinder.com. |
 www.backpacker.com www.gearfinder.com www.anyplacewild.com Backpacker
on AOL (no longer active) |
| MH-18 Magazine
Online Managed the launch (content, design, programming) and weekly maintenance of a website for a $10 million Rodale magazine launch, MH-18 from the editors of Men's Health. Much to Rodale management's surprise, the site was actually more successful at generating magazine subscriptions than the company's traditional direct mail efforts. It was so successful in this regard, in fact, that they shifted significant budget dollars away from direct mail and into direct marketing on the web. The magazine was eventually closed due to insufficient advertiser support, but the website continued to operate by popular reader demand for nearly a year after the closing of the magazine — another unprecedented "first" at Rodale. |
 www.MH18.com
(no longer active) |
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